freedom for Surgeons’ Hall to send more frequently
Surgeons’ Hall, the Commercial Division of The Royal College of Surgeons of Edinburgh are using 4 branded templates to specifically target their market segments. The templates have allowed Surgeons’ Hall to create their own professional email campaigns as well as being highly cost-effective and timely to do.
“The analytic reports have also been extremely beneficial in helping to define which areas and products clients are interested in. Since starting to use this system we have significantly increased our email marketing efficiency in addition to following up campaigns with a short phone-call which overall strengthens customer relations.”
Lynn MacDonald, Business Development Manager
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